Tip of the Week

Tip of the Week
Be specific about what you do. If you are skilled in dealing with many things you'll be tempted to try and tell everyone about them all at once. That doesn't seem to make it easier for people.  We tend to respond best to knowing someone's speciality, in detail, and then we are more likely to contact you about related issues. If I know you have expertise in one area I'm more likely to ask you (now that I know this about you) questions regarding related things. Make it easy for people to know what you do and how you do it - one service at a time. Stick to one core message or at most a small group of closely related services. Any one message should only talk about one thing…
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The importance of Image

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The absolute common element in all human endeavour is - the human mind. People are people, using the human brain in everything we do. Our minds are optimised to work on visuals yet business is struggling to hold out working in text. Text is great but your mind processes an image 60,000 times faster than text. That's only one part. The fusiform face area (FFA) within Brodmann area 37 in your brain is optimised to recognising faces, another area prioritises that information, and your brain takes more notice of that than almost anything else.  If you want to help someone, in business, therapy, training, or just socially through e-mail, add a pic of yourself to your signature line. It will evoke a much stronger connection than any list of titles…
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Tip of the Week

Tip of the Week
When you are offering a service that helps people you need to show something of yourself. It helps people connect and to chose to make the change they want to make - with you helping them. Share your experience, knowledge, and even a photo. Doing this will help you and your client.
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High Impact Academy

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https://www.youtube.com/watch?v=mdUSxhzUM0c A bit about our message and goal. Like the Facebook page at www.facebook.com/highimpactacademy and you'll see the tips and advice that will let you connect your solutions to those who need them. Let's make the world a better place one person at a time!
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