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Burning out and close to giving up?

Burning out and close to giving up?

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"I’m not feeling this is my passion anymore." That’s a phrase I hear too often. ‘I’m struggling to find clients, and this just feels like work. I used to love this but now my passion is gone’. ‘Should I even be doing this?’, ‘If it’s my passion shouldn’t I be enjoying it?’, ‘Maybe it’s time to pack it in.’ Now, to be honest, I’ve had those thoughts myself when starting out. When my energy was forced into struggling to find clients, worrying about whether I could afford to keep going, and desperately trying new things to get my help out to the world, it certainly wasn’t fun. I started to confuse the two aspects – the ‘business side’ and the ‘helping people’ side. For most self-employed therapists, we confuse being…
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Why websites usually don’t work

Why websites usually don’t work

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Something that comes up a lot is therapists wondering why their websites are not bringing in clients. From Shamans to Psychologists, I see the same thing: ‘I’ve spent a fortune on a website and it’s doing nothing for me’, ‘Why doesn’t it deliver any clients?’, ‘What do I need to do get it working?’ It’s heart-breaking. We want to help people, we’ve trained for it, we have skills that make a difference, but we only get to use them when a client finds us and chooses our help. The money keeps going out but it’s all wasted until we’re making a difference with people suffering. As someone who needed help for decades without finding it, I know how much this hurts the person in need as well as the therapist.…
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Still lacking Clients?

Still lacking Clients?

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A lot of therapists will be here again this time next year thinking ‘I’m not making the difference I want to’, ‘I need to see more clients’, ‘I’m struggling for money’. Most of them will have been in the same situation last year, just as they are this year. Yet most of them will take little action to change the situation. Why is that? Over the past few years I’ve gotten hundreds and hundreds of answers to that question. Here’s what they tell us and what we can learn from it: The number one reaction is fear. Fear of trying and failing, fear of losing money, fear of not being good enough, fear of not doing the right things, fear of not getting results with their clients, fear of what…
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The most important qualities for success as a therapist or coach.

The most important qualities for success as a therapist or coach.

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I was chatting with a therapist earlier this week who is in the usual position – not enough clients to really make it work and having to keep a job she hates just to pay the rent. She’s stressed, angry, and unhappy. She’s done the usual - business cards, flyers, an advert in the local paper, gotten on Facebook but was unsure what to do there and is near quitting altogether. Sadly that’s where seven out of ten of us are. Struggling, feeling a bit lost, afraid of wasting time and money, and feeling we have already wasted our training and effort in becoming the therapist or coach we are. Yet when I spoke to her it was so obvious that she really wants to help people and to do…
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The Journey to Success

The Journey to Success

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It is amazing that all over the world the pattern is the same when we start our therapy or coaching businesses. We have lots of worry and lots of hope. We all do the same things, largely because that’s what we see others doing. We have a place to work from, insurance, our qualifications, and usually a website and cards or flyers. Often armed for the most part only with blind hope we set out, swinging wildly from ‘what if it fails, do people want my help, what will people think?’ to ‘I want to make a difference, I know this works and helps, there are so many people suffering!’ We put cards out, post on Facebook, or leave flyers around town. Then the anxious waiting starts. We make sure…
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10 common mistakes we make that keep us empty. Number 7 held me back a long time.

10 common mistakes we make that keep us empty. Number 7 held me back a long time.

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1. ‘I’m empty I must not be good enough.’ Sound familiar? I felt this at the start, but you know what? Until I’d seen a good number of clients, I didn’t have any info to determine how good or bad I was. Turns out I delivered value even at the start, but I was only going to know that if I put myself out there and found clients. That’s the test of this. It’s not how good you are at the start, it’s how easily can people find you! 2. ‘People don’t want my help.’ & 3. ‘I must have the wrong skill set.’ These two, while both are common, are really the same issue at heart. If we stay empty or are struggling for a while, we often decide…
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Trust vs Price

Trust vs Price

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  Price should never be ‘how much can I get?’ but should be a fair price for what’s offered. Some therapy and coaching offerings take a lot and are going to be higher priced and that’s fine, however they can often be more difficult to sell. A point that has come up with a lot of therapists, is that often we assume a price is ‘too expensive’ if something is not availed of. It’s not that simple. People spend huge amounts of money on stuff all the time. Why is that? Is it because those things deliver more value? Let’s consider a few options that cost around €1,000: These are all things people spend money on. The bicycle listed is in the top 5 most popular on the online bike…
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How much does it cost you to stay empty?

How much does it cost you to stay empty?

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Yes I know that’s an odd question, but we often miss the obvious when it’s an absence. So many people say ‘I can’t afford to advertise’, but seem content, week to week, with empty spaces in their diary. What’s the actual cost of that? Feeling a bit uncomfortable with that question? If so that’s a feeling that should highlight how important this question is. Think about it. People who do work get paid. Plumbers, IT professionals, Estate Agents, Builders, Insurance Salespeople, etc. It's OK to work and earn a living. It's even more valuable when the work you do makes such a great difference in people's lives. But, we have to recognise that if we’re expecting to earn a living, money is involved. You didn’t get your skills for free,…
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What does it feel like being a therapist or coach?

What does it feel like being a therapist or coach?

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We expect the feeling of ‘wow, I’m making a difference’, ‘I’m so happy to help people improve their lives’, and ‘this is why I’m here’, and they are great feelings. The job satisfaction is astounding. However, unfortunately the more common feelings are ‘I’m worried I’ll have to stop because I’m not earning a living’, ‘I can’t afford my CPD’, ‘I’m going to have to get a job that doesn’t help people so I can pay my mortgage’, ‘My skills are being wasted, why did I spend so much time and money on this when it’s not wanted?’ These are the sad reality, day to day for too many therapists. Thoughts are being merely punctuated by the positives, while the crushing reality of a struggling business dominates. How common is this?…
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We often offer different services together, but how can we do this well?

We often offer different services together, but how can we do this well?

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I talk to a lot of people who do different things, for example: coaching and therapy, or psycho therapy and hypnosis, or counselling and mindfulness. The possible combinations are almost endless. However most struggle with how to present them, and how to manage the pricing. Here are a few case studies and some advice. The problem usually comes in two halves. The first is where people come for a specific method. Maybe they were referred by a doctor for counselling but would benefit from something else you do, or maybe they have decided the approach they want is one of the things you offer and they are not as open to something else that you may feel is more useful. The other side is where we second guess the issue…
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