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It’s time to start building for a busy September

It’s time to start building for a busy September

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Particularly in the Northern Hemisphere, in September, kids go back to school and parents have more time to think about themselves. People start thinking about what they will do over the winter. Courses and evening classes all start up. It’s when people make decisions. In the southern hemisphere it’s the same story, just at a different time of year. September is an upswing month for therapists in general. But a lot of us wait until September to start putting the word out about what we do. It’s too late at that point. A lot of people have already decided. You see, most people only take action after they have been made aware of us several times. Few people act the 1st time they see something from us. If we are…
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Thinking about Rebranding?

Thinking about Rebranding?

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Most of the people I’ve seen, who have paid for a Professional ‘Rebranding’, have closed down. Having said that I don’t think that’s much to do with the actual rebranding, but more to do with therapists using it as a last resort roll of the dice when they are really struggling. Therapists who are close to giving up usually don’t know what they should and should not be doing. Then they find a branding specialist who, for thousands, spices up their image online and in print and they expect it to work. The problem isn’t our look, it isn’t the name of our business, it’s not how nice our cards are, or how sharp and beautiful our website is. They are all nice things to have, but they are less…
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The frustration of working and losing money

The frustration of working and losing money

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I remember going in to the clinic, week after week, seeing clients but still not being able to pay the bills. It was soul destroying. Every day felt like a ‘work-day’ even if I had just one client, so it felt like I was always working, yet there was never any money to pay the last bills of the month. I was constantly thinking about what I needed to do to get clients, but in those days I didn’t know what worked, so I usually wasted my time and didn’t fully implement anything useful most weeks. Of course, I wasn’t seeing enough clients so I wasn’t making the difference I could either. This wasn’t what I’d signed up for when I started my journey as a therapist. Rather than get…
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Advertising isn’t just about clients now.  We need to be planning ahead.

Advertising isn’t just about clients now. We need to be planning ahead.

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For clients in January, start planning Now! For a busy July, plan in May! There are times in a year when we can safely predict that we will be more likely to be busy: In the Northern hemisphere two examples are March and September. In March, kids are in school so people have more time, without huge expensive holidays like Christmas on the horizon. In September people again have kids in school, are over the summer holiday expenses, and often will start thinking ‘what will I do this winter’? Equally there are quiet times. And there are reasons for that. In my area December is very slow for most people. Everyone seems to be in a state of near hysteria about Christmas. Time and money are harder to come by.…
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The seven deadly excuses for a therapy business

The seven deadly excuses for a therapy business

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To be blunt, we’re often lying to ourselves. It can be convincing, but there are a lot of lies and self- delusions in most therapists minds. I don’t have the money to advertise, People don’t want my type of help, I don’t have the time to write posts and advertise, I’ll post when I finish it, It needs to be perfect, I’ll get to it later, I’m a professional therapist (even though I have next to no clients and no money), etc…   The worry goes on: Can I pay the bills? Can I support my family? Can I find clients? They turn to self-doubt and self-judgement swiftly. I’m not good enough, I need a different therapy or coaching type to be busy, It’s not possible to be successful, etc.…
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“It feels like I’m working all the time, but I never have any money!”

“It feels like I’m working all the time, but I never have any money!”

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That sums up my first years in practice. The constant worry about the rent, CPD, supervision costs, and more, was grinding me down and that was before we got to money to live on. The bills always seemed to be paid late, paying for heating oil was a dread, and the idea of a holiday was a fantasy. That was the most soul-crushing part of building my practice. I wanted to help people and of course I needed to earn an income to support my family too. Being a therapist should have been the perfect way to do both. It wasn’t. Not at the start. Now that I am booked out, it is a completely different situation, but too often we ignore the harsh realities of setting up as a…
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Things I wish I’d been told before starting my practice.

Things I wish I’d been told before starting my practice.

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In so many ways I had the wrong expectations when I started.  Had anybody told me a few very simple things, it would have saved alot of heartache.  So here's 10 things I wish I'd been told. 1. You’re not in business just by having a skill or qualification, you’re only in business when you have clients to use those skills with! I thought I was ready on day one. I so wasn’t! I had no idea how to find enough clients to be able to afford to continue. 90% of the work at the start, is finding clients. That changes as we go, and done well, once the business takes off, it only takes 5-10% of the job to stay busy, but I was not prepared for how much…
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The top 10 usual problems that hold therapists back! #6 is the one I didn’t want to admit to 😊

The top 10 usual problems that hold therapists back! #6 is the one I didn’t want to admit to 😊

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The fear of failure, lack of money, stress about being good enough, worry about where our next client will find us, or even if they will at all, can make being a self-employed therapist or coach a pretty stressful choice. We all want to make a difference, to make the world a bit better by helping people, to reduce suffering, and to earn a living doing something so meaningful. It should be win / win and easy – we deliver real help, people get huge benefits. Why is it so hard? When I’d suffered decades of severe anxiety and depression, I needed help. It was available all through my life , yet I never found it until I was 37. Therapists were there, the exact method that worked at age…
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The Rush: It all has to be done now!

The Rush: It all has to be done now!

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I need to get the word out now! I must fill my classes now! I can’t wait and let the opportunity slip past! I need to fill my diary, I need clients now. How do I do it all at the one time? I have to, I need the money… etc. I expect this has been the case all year, but now it feels like it has to happen NOW! In reality there’s never a good time to start. Really, it’s true. But that also means the best time is now. Not for any reason than it gets easier when we take action. The down side of the ‘It must be now’ thinking, is it creates false precipices for us to fall off. We make arbitrary decisions on dates, we…
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Why the words we love, hold us back

Why the words we love, hold us back

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‘I’ve told people what I do’, ‘I’ve put who I am out to the world’, ‘I’m really working hard to tell people I can help!’ Why isn’t it working? Don’t people want my help? Sound familiar? I bet there’s someone you know who’s at that point, aren’t they? Here’s the 5 most common ways we sabotage our good work by using the wrong language: #5 Talking about what matters to us not what matters to someone in need. Ok, yes, I’m guilty of this one too. I did it a lot at the start. I talked about therapy, I talked about how life could be great, I talked about what I found fascinating in what I do. I kind of missed the client in that 😊 Yup, sorry to say…
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