I can help a lot, how do I get that message out?

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This is massive and where so many of us go wrong. We normally have very adaptable skills that can help a lot of issues, and we want to use them to help a lot of people. All good, but how do we do this in a way that works? I learned this the hard way. I started and followed the usual tradition of listing many, many things that could be helped. When you consider the World Health Organisation estimates 60% of all illness in the world is stress related, you see just how many things can be helped by stress reduction. However, that's not an easy message to get across usefully to someone suffering. I listed way too much and it didn't work. Now, I could help a lot of…
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What outlets are best for putting your message out?

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While the right message is vital, meaning that it must resonate and connect with the person in need, it is only useful when it is placed in front of those people who can benefit from it. So, where is the best place to do that? There are a few considerations in order to make this decision easy for you. Is there a group of people who are more likely to take action? Men vs Women? A specific age range? Any interests that help reach people? In my case 70% of therapy clients are women. In my area, women are far more likely than men to seek help and change a problem. So it makes sense that I need to ensure that sufficient numbers of women are engaging with whatever outlet…
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Word of Mouth

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The way to Succeed as a Therapist or Coach? Once you have a few clients, they'll tell lots of people and word of mouth will spread! Might this be the biggest myth of all in how a therapist gets busy? Firstly it hugely depends on what you do. Some things are both obvious and something to be proud of: things like weight loss, stopping smoking, getting over an obvious physical issue like back pain etc. Friends will ask how they did it, the people themselves will usually be very happy that it worked and tell people about the person who helped. This is the quickest word of mouth. From here it's a slower slope as we look at issues being helped. Some stuff is well hidden in people's lives: anxiety…
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Keep on Trying

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In helping a lot of people over the past few years, I've heard the same pattern explained by therapists time and time again. It's usually this pattern:- We start full of enthusiasm and hope. We organize a place to work, get cards printed, often spend a bit on flyers or brochures, and frequently get a website created though only about half of us do get the website at the start. We'll have our qualifications, and insurance, and we're ready to go. We pretend we're not waiting for the phone to ring, but we are :) The next step is more variable. About half will take out a newspaper advert, a small few will try Google Adwords. Many put cards and flyers around town. Then comes more waiting. 'I hope people…
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